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SPONSORED LINKS. co-op

Make no mistake about it, the internet is changing the way companies effectively market and advertise their products.

Fact: 74% of U.S. households use the Internet as an information source (The Kelsey Group)
The world is shopping on line - from groceries to plane tickets - information is just a click away

Where Are Your Customers Searching?

There are plenty of search engines, but the MAJOR search engines used worldwide are Google, Yahoo and MSN.

Internet Yellow Pages: the offline Yellow Pages see the writing on the wall and are scrambling to transfer their business model to the Internet.

*Search Engines*
are in the business of connecting the searcher to best possible search results.
That's how they make money. If you are not in the Top 10 of the results page - chances of clients finding your site are slim.

There are 2 methods your business should be using for Internet marketing i.e. Search Engine Optimization and cost-per-click (CPC)

*Search Engine Optimization (S.E.O.)*

this method relies on organic optimization of keywords for your site to get good rankings, but is very hard and time consuming to do yourself.

* Sponsored Links / Cost-per-click (CPC)

Sponsored links or "text link ads" appear at the top of search engines first page or along the right-hand column and are usually highlighted.

These "text link ads" match a person's search words and Google charges a bid fee to the advertiser every time a visitor clicks on the ad, called cost-per-click (CPC)

But you must use caution, since if you bid on all the possible keyword terms on all the search engines you can plummet into financial disaster as quickly as you can bungee off Vic Falls bridge.

CO-OP proposal

We are proposing a co-operative way of driving targetted audiences to your site using sponsored links whereby each lodge / establishment purchases one search term of his choice. That search term will lead straight to your webpage on www.Afrizim.com.

The navigation system on the right column exposes the client to your opposition but the converse is also true and your lodge will be viewed by say 100 additional people arriving from other search terms

The co-op system is a question of you scrub my back - I'll scrub yours - but this method works and most important keeps marketing costs right down while widening the net.

Besides the alternative is to pay thousands to a Search Engine Optimization company ( and they can't gaurantee top placement ) or be listed on page 10 where nobody bothers to go.

SO HOW DOES IT WORK?

Sponsored links are limited to SIXTY to NINETY -FIVE (60-95) characters including spaces. A short 2 liner that catches the eye is the most effective way to bring visitors to your Web page.

Step 1
We will provide you with a list of the most popular search terms -
The list will show how many hits each term enjoyed and in which month
Alternatively let your imagination run riot and create your own ad

Step 2: Create your ad
Write your ad text and choose the keywords that will trigger those ads.

Step 3: Set pricing
Set your cost per click (CPC) and your daily budget. Spend as much or as little as you like each day.

Step 4: Send to Afrizim.com
We then list your ad with Google or the search engine of your choice and let the adword work for you. The ad will link to your website on afrizim.com (SIMPLE)

For every click (hit) the fund will decrease : so depending on the popularity of the search term, an amount of R500 could last from 1 week to several months (COST EFFECTIVE)

Summary

Bottom line - you are BUYING ADVERTISING space on the internet and driving traffic to your website.

BEAR IN MIND that whatever search term you choose you are all acting as a co-op drawing the interest of millions of people.

Internet marketing is cheaper and more cost effective than any travel show, travel magazine or brochure.

Can your expensive printed media advert reach so many for such little outlay?

Look at the facts:
sometime in 2005 someone in Shanghai became the 1-billionth person to have internet access.

It is estimated that by 2010 this figure would have doubled to 2-billion.
The world is going on line to buy everything from cars to a cruise.

Make 2006 the year you get serious about your business. Commit to a Search Engine Optimization Campaign and make this the year you grow your bookings to unbelievable levels.

Your webpage is guaranteed a Number One spot.
There are no hidden costs, no catches: simple, effective and efficient.